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Our Commitment to Sustainability
We recognize the importance of addressing the three interlinked goals of economic prosperity, environmental protection and social equity as we try to balance the positive aspects of wealth creation and economic growth needed to fund a better quality of life for present and future generations. We are deeply committed to our people, our planet and to the prosperity of all our stakeholders. And we have a clear mission with well-defined objectives that reflect our shared values.
OUR MISSION is to offer strategic independence to our partners worldwide, as a profitable and viable broad range semiconductor supplier.
OUR OBJECTIVES are ambitious and specific:
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Growth: we will grow faster than our competitors, with a target of 5% market share. The key to profitable growth is Total Customer Satisfaction, our Number One corporate priority.
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Financial: we will generate shareholders value and return on equity better than the average of the Top Ten Semiconductor Suppliers.
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Social: we will contribute to the well-being of our people and of every community in which we operate with a particular emphasis on environmental responsibility and sustainable development.
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These goals, underpinned by ST’s Guiding Principles, are the solid foundation on which we operate.
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Customer satisfaction: The key to competitive success is Total Customer Satisfaction. We will listen to the voice of the customer and strive to anticipate and fulfill their needs and expectations. Our future relies on strong partnerships which we can ensure if each of us does his best to provide world class Service, Quality, Time-to-Market, and Value.
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Business integrity: We will conduct our business with the highest ethical standards in dealing with each of our stakeholders’ communities. We will dedicate ourselves to honoring our commitments, delivering on our promises, being loyal and fair, and standing up for what is right.
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People: We will behave with openness, trust, simplicity and humility; we will be ready to share what we know, encourage everyone’s contribution and recognize achievements; we will emphasize job enrichment and personal realization through empowerment, teamwork and training. Each of us will be loyal, hardworking, committed and personally involved in continuous improvement and learning process.
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Excellence: The only “status-quo” we will accept is one of permanent change and continuous challenge, always for the better. In all aspects of our activities we will strive for excellence, quality, competency and efficiency; we will be flexible and nimble, and will encourage innovation and creativity in every aspect of our activities.
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Profitability: The profit we generate from our activities is the main source of the funds we need to prosper and grow; profit is necessary to provide security and future opportunities for each of us, and to allow the Company to meet its other social and business responsibilities.
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ST has historically outperformed the industry while steadily climbing the competitive ranks. We have achieved this because of a sustained commitment to the strategies that have given the Company a more than average track record in times of industry downturn, and an ability to outperform the market on the upturn.
Total Quality Management (TQM) is the enabling framework that has helped us adapt and grow as leaders in a fast-moving industry. For employees, TQM is much more than a philosophy or management tool. It is the measure of the Company’s dedication to exceptional individual and corporate performance, a committed way of working that has been developed by sustained and detailed effort at all levels within the business, by every employee and every manager.
The hallmarks of ST’s TQM culture are five principles:
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Management commitment - demonstrated every day at top level with managers leading the culture change;
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Employee empowerment - supported by policy deployment, teamwork and suggestion schemes;
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Fact-based decision making - based on the use of tools such as Statistical Process Control, fishbone and affinity diagrams, Pareto charts and Failure Mode Effects Analysis;
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Continuous improvement - a way of life at ST through the Kaizen approach, teamwork and continuous Plan - Do - Check - Act cycles;
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Customer focus - the starting point for all our strategies and the vital measure of our success.
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From ‘top floor to shop floor’ we ensure that directives become targets, that they are owned by the appropriate entity, that resources are allocated and that action plans generate progress. Through these actions, policy deployment becomes the way we manage and there is thus a virtuous circle of increased learning and performance.
ST OUTPERFORMS THE INDUSTRY
A wide range of tools, techniques and methodologies covering these five TQM principles is available to everyone in the Company. ST University spearheads and coordinates comprehensive training programs for all employees, providing knowledge and hands-on training in TQM.
ST’s initiatives and successes in quality and business excellence have been recognized at the highest level worldwide by the most prestigious national and international Quality awards.
In recent years, for example, STMicroelectronics Asia Pacific won the 1999 Singapore Quality Award for Business Excellence; the Company’s US subsidiary received the 1999 Malcolm Baldrige National Quality Award, the highest level of recognition for quality in the United States; and in 1997 ST won the European Quality Award.
Page 41 lists the main business and environmental awards received by the Company over the past five years. |
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